LinkedIn: Very nice little piece of advertiser usability

An unscientific review here, but I would imagine that LinkedIn’s “Who’s viewing my profile” gets quite a bit of hits.

Let’s say it’s a fair assumption. The service has been up for awhile and services that are up for awhile usually work in some measured capacity.

Well, as someone with a performance marketing background, I’m absolutely loving the LinkedIn page load on the right nav bar that strategically places the, “Who’s viewing my profile?” right below the home page ad.

I would imagine that’s good for at least an artificial 25% increase in CTR.

Well played LinkedIn.


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