powerTV and GM, a belated nice job

Have you seen the video circulating putting a Corvette engine being put in a Mustang? It caused a buzz in Q4 last year into Q1 of this year.

It’s controversial marketing (for car enthusiasts, not “controversy” aficionados), it’s guerilla marketing, and it’s done by none other than GM.

Great job GM. Good spot. Nice risk taking.

I found a post discussing it here: http://www.detnews.com/apps/pbcs.dll/article?AID=/20080325/AUTO01/803250319/1001/BIZ

and here: http://www.streetcarchaos.net/forums/showthread.php?t=11337

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2 comments so far

  1. Jonathan on

    We did a related piece on this that might be of interest:

    http://spankmymarketer.com/powertv.html

  2. […] More feedback on powerTV, please add some more comments Posted March 27, 2008 Seems my hastily reviewed blurb on powerTV should have commanded a more thorough review. https://overpricedad.wordpress.com/2008/03/26/powertv-and-gm-a-belated-nice-job/ […]


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