But do I live in Dublin, CA

Most hoops fan know the site RealGM. It’s often first with NBA trade rumors and news.

While I’m impressed with the ability to complile a display ad that has a geographic hook, I’m not sure that the implementation doesn’t sour the experience or the CTR for that matter.

So somehow, by IP or other, I am targetting with a car insurance ad…..that says, “Paying too much for your auto insurance….in Dublin, CA.”

While not an out and out “error” — as in a mistake that will clearly lead to lower ROI — this is a poor implementation of potentially valuable targetting ability.

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