Comments on: As if LendingTree needed more problems… http://overpricedad.wordpress.com/2008/04/22/as-if-lendingtree-needed-more-problems/ From start-ups to public companies, investigations in Internet marketing and product development Wed, 30 Apr 2008 15:33:53 +0000 http://wordpress.com/ hourly 1 By: saveproduction http://overpricedad.wordpress.com/2008/04/22/as-if-lendingtree-needed-more-problems/#comment-297 saveproduction Tue, 22 Apr 2008 13:58:03 +0000 http://overpricedad.wordpress.com/?p=119#comment-297 Thanks for responding to the Quinstreet post Bill. The feedback is well appreciated. In terms of "buying" or "sending on the news" BankRate and Zillow are largely supported by CPM-based advertising. By picking up on this story quickly, these sites can: - drive traffic to their site on the news for more page fires - appear to serve the customer by merely providing the news - gain brand equity by reinforcing their trusted nature. Further by issuing a release, as BankRate did (smart), it allows BankRate to drive traffic through SEO links that will come up today on the story (through Google Reader, etc). Nice move, BankRate. Thanks for the comment Bill. Thanks for responding to the Quinstreet post Bill. The feedback is well appreciated.

In terms of “buying” or “sending on the news” BankRate and Zillow are largely supported by CPM-based advertising.

By picking up on this story quickly, these sites can:

- drive traffic to their site on the news for more page fires
- appear to serve the customer by merely providing the news
- gain brand equity by reinforcing their trusted nature.

Further by issuing a release, as BankRate did (smart), it allows BankRate to drive traffic through SEO links that will come up today on the story (through Google Reader, etc). Nice move, BankRate.

Thanks for the comment Bill.

]]> By: Bill Rice http://overpricedad.wordpress.com/2008/04/22/as-if-lendingtree-needed-more-problems/#comment-291 Bill Rice Tue, 22 Apr 2008 09:50:48 +0000 http://overpricedad.wordpress.com/?p=119#comment-291 I think Bankrate already did: http://investor.bankrate.com/releasedetail.cfm?ReleaseID=305617 Not the release time and date. I don't think this was a coincident. I think they heard something on the "whisper wire" and took the opportunity to amplify the news by releasing this before the breach was public. What do you think the effects will be? I think Bankrate already did: http://investor.bankrate.com/releasedetail.cfm?ReleaseID=305617 Not the release time and date. I don’t think this was a coincident. I think they heard something on the “whisper wire” and took the opportunity to amplify the news by releasing this before the breach was public.

What do you think the effects will be?

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